Divide and conquer
December 6, 2009
With current economic times, lean FTE resources place greater emphasis upon your coverage model. Gone are the days of “overlay” models and double-commission compensation. Divide and conquer has become the predominant approach.
On a positive note, this does hold people accountable at the individual-level and should by default reduce redundancies.
However, there are drawbacks such as the following:
1. Subject-matter-experts (SMEs) are hard to find since everybody has seemingly been thrust into a sales role
2. Non-sales-skilled individuals have “been thrust into a sales role” such as consultants
3. Team sales collaboration is mandated which is often less than harmonious when selling into a shared installed base
Divide and conquer is an intelligent design, but requires savvy sales leadership and company-wide consensus.
January 11, 2010 at 8:16 am
Actually,good post. thx